Heffl vs Folk: Which WhatsApp-First CRM Works Better for Your Business?

Most businesses today use WhatsApp to chat with clients. A CRM that handles those chats well can make a big difference. Two options you might come across are Heffl and Folk. Let’s break down how they compare, so you can decide which works better for your business flow.

WhatsApp Support: Integration vs. Inbox

Folk

• Lets you sync WhatsApp conversations and contacts into its CRM.
• Captures chats logged on your device.
• But it lacks a dedicated inbox that centralizes chats for teams, it’s just data sync.

Heffl

• Provides a built-in WhatsApp Team Inbox, view and reply to chats inside the CRM.
• Supports multiple inboxes, assignment to team members, and one-click quoting inside chats.

CRM Capabilities: Beyond Chat

Folk

• A simple, contact-first CRM focused on relationship tracking.
• Syncs with WhatsApp, but staging follow-ups and pipelines still require manual steps.

Heffl

• Combines CRM, quoting, service jobs, and invoicing workflows seamlessly.
• Offers WhatsApp as a central communication layer connected to leads, deals, and jobs.

Team & Workflow Support

Folk

• Syncs chats and contacts but doesn’t handle conversations as assignable tasks.
• Good for individual users, limited shared workflow features.

Heffl

• Designed for teams, assign chats, follow up reminders, and collaborate from one place.
• Smart reminders and AI help with follow-ups.

Pricing & Value

• Folk: Basic free tier available; WhatsApp integration via extensions; pricing not centered around service workflows.
• Heffl: Affordable for growing businesses, built with real functionality like WhatsApp Inbox and quoting in mind. Includes support and ready workflows.

Summary Comparison

What Works Best for You?

• Choose Folk if:
  • You just need contact syncing for solo or small-team outreach.
  • Simple, minimal setup is your priority.
• Choose Heffl if:
  • WhatsApp is your main communication channel with clients.
  • You want one CRM that handles chats, quotes, jobs, and payments in one place.

Ready to give it a spin?

• Explore Heffl WhatsApp Inbox
• Learn about Heffl CRM features