Why I Wanted Our Product to Fail (And Why It Didn’t)

Last year, I posted something wild on LinkedIn:

“I want our current product to FAIL.”

It wasn’t clickbait. I meant every word.

And one year later, I’m still here.
Still building. Still running.
We didn’t fail.
But not because we didn’t deserve to.

We went through pain. Real pain.
Ugly. Silent. Daily.

→ No leads
→ No support
→ No money
→ Just grit

Most people quit when it starts to hurt.
They think that’s the end.
But that’s exactly when the real game starts.

I’ve hit rock bottom more than once.

And every time I wanted to give up, I remembered something:

Our past projects didn’t die because they failed.
They died because we were afraid to feel the pain.

We escaped when things got hard.
We stopped when it got boring.
We gave up when we felt small.

This time, I made a choice.
To stay in it.
To feel every hit.
To embrace the pain.

Now, I welcome it.

Because pain is proof I’m still in the game.

This journey is a marathon.

And I just crossed the part where your legs burn, your mind breaks, but momentum kicks in.

Still running.
Still building.

I’m writing this because I recently read something in Same As Ever that hit me hard:

“It’s supposed to be hard. Endure the pain.”

That one line explained everything I’ve been through.
Pain isn’t the problem.
Avoiding it is.
So I’m here.
Enduring.

Exactly where I’m supposed to be.